Sramana Mitra: Somebody else is sending these letters from Indiana and you were an affiliate partner of that particular business. Angie Stocklin: Correct. Sramana Mitra: You were generating traffic in your website and monetizing those letters in that affiliate model from that original business? Angie Stocklin: Yes. Sramana Mitra: How much did he charge for
Sramana Mitra: There is a company that we have done a case study on in Utah called Steals.com that’s in the baby product category and that does one deal a day. Jeremy Young: Exactly. This was before any of those companies existed. We’ve been doing this for almost 10 years now. Sramana Mitra: When you
Sramana Mitra: At the end of 2015, where did you finish in terms of revenue level and in terms of other business metrics? Dara Greaney: Last year, we did $54 million. That was 15% growth. We’ve been profitable every year. We shipped a record 220,000 shipments last year. I think we sold about 22,000 different
Sramana Mitra: How many people did you have for executing this $18 million business in 2010? Dara Greaney: I have to go back and pull the numbers, but it wasn’t a big staff. We were keeping it pretty lean. We probably had about 30 people and about 5 or 10 on the phone doing order processing.
Sramana Mitra: What was the average deal size? These are pretty high-ticket items, yes? Dara Greaney: Yes, they’re pretty high-ticket items. We are looking at the $350 to $450 range, which was good because it was so cumbersome for us to get them out the door. Every order has five touch points, but we didn’t
Sramana Mitra: What was the inventory strategy at that point? Dara Greaney: We had inventory as much as we could because we weren’t really getting a lot of traction with people drop-shipping. If you placed a PO, a month later, you get the parts. Nobody really kept a ton of stuff on stock. It was
Sramana Mitra: What did you do first to get this thing off the ground? Were there other car parts site at all, or was this the first one that came online? Dara Greaney: The way the auto parts industry grew was everyone started selling their own niche products. If you were in the wheels business, you’d
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Dara bootstrapped BuyAutoParts to $54 million in profitable revenue and sold the company to private equity. Yet another story of success in the niche e-commerce domain. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born,