Thought Leaders in E-Commerce: Arish Ali, CEO of Skava (Part 4)

Sramana Mitra: I’m trying to synthesize what I’m hearing here. Could what you’re saying be synthesized by saying that the trend in e-commerce right now is that a lot of the retailers are trying to do omni-channel but are looking for much more custom experiences as opposed to what they can get from the off-the-shelf

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Thought Leaders in E-Commerce: Arish Ali, CEO of Skava (Part 3)

Sramana Mitra: Talk to me a bit about specific use cases where customers are leveraging this more customized, more personalized, and more tuned versions of technology. Arish Ali: We have lots of large retailers, but we can’t talk about all of them publicly. There are many customers who are doing cool stuff with our technology,

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Thought Leaders in E-Commerce: Arish Ali, CEO of Skava (Part 2)

Sramana Mitra: How many retailers have you worked with in this journey so far? Arish Ali: 25 to 30. Sramana Mitra: These are large retailers? Arish Ali: We, almost exclusively, focus on large retailers, because they have bigger budgets. We always made sure that we were making money from each of the contracts we signed.

Thought Leaders in E-Commerce: Arish Ali, CEO of Skava (Part 1)

Can you imagine what a retailer has to go through these days in their effort to stay cutting edge? Amazon is innovating at a furious pace, and all online retailers are scrambling to keep up. This interview discusses some of their challenges. Sramana Mitra: Let’s start by introducing our audience to yourself as well as

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Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 4)

Sramana Mitra: What are the emerging trends in the space and where do you see open problems? Deren Baker: The biggest problem that we see out there is basically the one that we’re trying to solve. Most e-commerce companies or anyone who wants to understand their consumers’ online behavior have a very myopic field. They

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Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 3)

Sramana Mitra: Obviously, there is the keyword analysis capabilities that Google offers that is relatively public. Are you talking about data that is more granular than that? Are you talking about actually following your user through their Google search patterns that are related to Dove? If so, where do you get that data from? Who

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Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 2)

Sramana Mitra: How do you get your data? What part of that data is private and how can you manage to get to that data? Deren Baker: We license the data from third-party partners. All the data they acquire is exclusively opted-into from their end consumers. We’ve got a patent on an algorithm that looks into

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Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 1)

Digital data is driving e-commerce in a huge way, and this will get more intense as we go along. This conversation explores trends, sources, and use cases of digital data. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Jumpshot. Deren Baker: I’m the CEO of Jumpshot. Jumpshot is a

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