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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
E-Commerce
Thought Leaders in E-Commerce: Alex McArthur, Chief Marketing Officer of Purple Mattress (Part 1)
The special mattress e-commerce space is on a tear. We discuss the trends, the why and the how. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Purple Mattress. Alex McArthur: I’m the Chief Marketing Officer at Purple. Purple started January 22, 2016 and just went through an amazing growth
Bootstrapping a Niche E-Commerce Brand: Big Barker CEO Eric Shannon (Part 6)
Sramana Mitra: From a consumer’s point of view, it’s confusing. How do you convey that there’s something that is worth paying a premium for? Eric Shannon: We just have a standard reply. We’re not going to reference any competitor directly here. All we can say is do your research, check their warranty, do they have
Bootstrapping a Niche E-Commerce Brand: Big Barker CEO Eric Shannon (Part 5)
Sramana Mitra: How long did it take you to get up to a point where banks were willing to give you lines of credit for inventory? Eric Shannon: We never had a problem. I never got a no when I asked. By the time I asked, we were well in the seven figures in revenue.
Bootstrapping a Niche E-Commerce Brand: Big Barker CEO Eric Shannon (Part 4)
Sramana Mitra: How long did it take you to get to a million dollars in revenue, and was that how you got to a million dollars in revenue? Eric Shannon: The first 12-month period in which we did a million dollars in revenue was probably 75% Amazon. Sramana Mitra: Got it. What was the second
Bootstrapping a Niche E-Commerce Brand: Big Barker CEO Eric Shannon (Part 3)
Eric Shannon: In my previous business, we had worked with a guy who has a workshop in California. This guy is just a world-class expert when it comes to polyurethane, which is what foam is made of. In his workshop, he’s been making furniture and bedding since the late 1970s. I went to him and
Bootstrapping a Niche E-Commerce Brand: Big Barker CEO Eric Shannon (Part 2)
Sramana Mitra: What kind of trajectory was that company on? You were doing e-commerce? Eric Shannon: Yes, exactly. It was strictly dog supplies and things that you couldn’t find at the pet store. Sramana Mitra: For example, what were you selling? Eric Shannon: The same categories that you would find at a pet store. We
Bootstrapping a Niche E-Commerce Brand: Big Barker CEO Eric Shannon (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We’ve talked about niche, proprietary e-commerce brands and how entrepreneurs are building businesses around different concepts. Eric shares the story of Big Barker, a dog bed for large dogs. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were
Thought Leaders in E-Commerce: Mark Lavelle, CEO of Magento Commerce (Part 7)
Sramana Mitra: What about the mid-market? Unless you’re an enterprise-scale company where you can afford very expensive software, can you afford to do complex personalization in the mid-market through platforms like Magento? Mark Lavelle: Not today. I think it’s the hardest thing out there. It’s still early for true personalization. We need to get modest
