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Thought Leaders in E-Commerce: Brenda Boehler, CEO of Bellacor (Part 1)

Posted on Thursday, Aug 10th

Sramana Mitra: Let’s start by introducing our audience to yourself as well as Bellacor. What do you do? What kind of customers do you serve? Brenda Boehler: I’m the CEO of Bellacor and Bellacor Pro. We are the experts in an online space that has a passionate following in the lighting and home furnishing space.

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Thought Leaders in E-Commerce: Devin Johnson, CEO of FirstMile (Part 5)

Posted on Sunday, Jul 16th

Sramana Mitra: If you were starting a company today focusing on the domain of logistics in e-commerce, what kind of a company would you start? Where do you see open problems and white spaces? Devin Johnson: When someone asks you when you’re a little kid what you want to do when you grow up, you

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Thought Leaders in E-Commerce: Devin Johnson, CEO of FirstMile (Part 4)

Posted on Saturday, Jul 15th

Devin Johnson: When we pull back to the answer to your question, when a call comes in and Amazon says, “If you sell this product, the category for shipping you’ve determines means that this package has to be delivered in three to five days.” One of our clients can send a request for us saying,

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Thought Leaders in E-Commerce: Devin Johnson, CEO of FirstMile (Part 3)

Posted on Friday, Jul 14th

Devin Johnson: Technology has really come a long way to help support that. It’s made things very efficient. That’s where it’s ended. You now have five carriers that say, “We’ll deliver your packages to these parts of the country and you have the software to make it really easy to use.” Now you have five

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Thought Leaders in E-Commerce: Devin Johnson, CEO of FirstMile (Part 2)

Posted on Thursday, Jul 13th

Sramana Mitra: Let’s double-click down on those two points and explore them further. Obviously, there are smaller merchants who are selling on Amazon. Some of them are using Amazon’s own logistics capabilities. To your point that they’re working with Amazon, yes they’re working with Amazon. What is it that you are bringing to the party

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Thought Leaders in E-Commerce: Devin Johnson, CEO of FirstMile (Part 1)

Posted on Wednesday, Jul 12th

Logistics is becoming a key battleground for e-commerce companies, especially with Amazon setting a sky-high bar. Devin discusses the trends and where his company adds value. Sramana Mitra: Let’s start by introducing our audience to FirstMile and yourself. Devin Johnson: I’m the Founder and CEO of FirstMile. We’re based out of Salt Lake City, Utah.

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Thought Leaders in E-Commerce: Alex McArthur, Chief Marketing Officer of Purple Mattress (Part 3)

Posted on Wednesday, Jun 28th

Sramana Mitra: What other e-commerce trends do you see that are specific to your industry? If you look at most of the spaces, Amazon is creating havoc. If you a have a product that you can also buy from Amazon, the likelihood that you are going to be able to win is very low because

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Thought Leaders in E-Commerce: Alex McArthur, Chief Marketing Officer of Purple Mattress (Part 2)

Posted on Tuesday, Jun 27th

Sramana Mitra: I have a couple of thoughts as I’m listening to you. Based on the brief that I’ve received, your company, in one year, has crossed $5 million in revenue. Alex McArthur: We’ve crossed substantially more than that. We’ve done over nine figures this year. Sramana Mitra: Tell me more. How much are you

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