Thought Leaders in E-Commerce: TrueCommerce CEO, Ross Elliott (Part 3)

Sramana Mitra: What are the broad trends that you see in your network? Ross Elliott: The biggest single trend is, we see people beginning to recognize that they need to distribute their product both through traditional channels and through emerging channels. The overwhelming scenario is to go through more than one channel. Oftentimes, you’ll find

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Thought Leaders in E-Commerce: TrueCommerce CEO, Ross Elliott (Part 2)

Sramana Mitra: What sectors are you big in? What sectors are adopting your methodology? Ross Elliott: If I showed you the chart, you would say we are very cross-market. If you narrow it down, you’d find that the largest single group of customers on our business are in the industrial business. These are people that

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Thought Leaders in E-Commerce: TrueCommerce CEO, Ross Elliott (Part 1)

Very interesting interview on how B2B e-commerce is evolving both disintermediation and empowering of intermediaries to be more effective. Sramana Mitra: Let’s start by introducing our audience to yourself and Unified Commerce. Ross Elliott: I am one of the founders and President of a company called TrueCommerce. We are a hundred-million dollar provider of B2B

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Bootstrapping a Global E-Commerce Company: SmartBuyGlasses CEO David Menning (Part 7)

Sramana Mitra: How big is your team now? David Menning: 150. Sramana Mitra: What percentage of that is in Australia? David Menning: We actually don’t have any staff in Australia at the present time. Sramana Mitra: That’s interesting. How did that happen?

Woman Entrepreneur Building a Successful, VC Funded Business: Olivia Skuza, CEO of NuORDER (Part 6)

Sramana Mitra: Is the business all in LA now? Olivia Skuza: We have 80 team members today in four offices. A majority of that team is in Los Angeles. We have an office in New York. We have customer service and sales in London. We now have customer service in Australia too. Sramana Mitra: Excellent

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Bootstrapping a Global E-Commerce Company: SmartBuyGlasses CEO David Menning (Part 6)

Sramana Mitra: In terms of customer acquisition, what has been the driving narrative? What strategies worked for you? David Menning: It really comes down to the discipline of how one runs the business and how one runs a marketing team. There’s discipline and then as a result of that, how you apply marketing efforts to

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Woman Entrepreneur Building a Successful, VC Funded Business: Olivia Skuza, CEO of NuORDER (Part 5)

Sramana Mitra: What’s the next major inflection point in your business? Olivia Skuza: So far, we’ve raised $25 million. We did a $3.6 million seed in 2012. Then we did Series A in 2013 for $7.5 million. New partners joined that one. Then we did an interim round in 2015 and a Series B in late

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Bootstrapping a Global E-Commerce Company: SmartBuyGlasses CEO David Menning (Part 5)

Sramana Mitra: Let’s go back a little bit to the chronological story. In 2007, did you open up all of these English-speaking markets? David Menning: It was a step-by-step approach. In 2007, we were still trying to improve the Australian market. We were trying to improve the experience of the customer. Eyeglasses is quite a

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