Thought Leaders in E-Commerce: Jimmy Duvall, Chief Product Officer of BigCommerce (Part 2)

Jimmy Duvall: It’s a very interesting time in the industry because you have a consolidation of the high-end players. Adobe acquired Magento, Salesforce owns what used to be DemandWare, and Oracle has its own enterprise suite. All of that is pulling the price point way up. There are a lot of the hosting-oriented vendors operating

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Thought Leaders in E-Commerce: Jimmy Duvall, Chief Product Officer of BigCommerce (Part 1)

Jimmy has been in the e-commerce platform space for a long time. In this interview, he discusses how BigCommerce is using its open platform to extend the platform’s capabilities. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to BigCommerce. Jimmy Duvall: I’m the Chief Product Officer at BigCommerce. I’m celebrating

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Thought Leaders in E-Commerce: Ethan McAfee, CEO of Amify (Part 5)

Sramana Mitra: The big problem with the Shopify stock is the threat from Amazon. It has had a very good run because the trend is towards massive growth in ecommerce. Shopify has benefited from that. Furthermore, there’s been a massive shift from brick-and-mortar to e-commerce from a small merchant point of view. Instead of setting

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Thought Leaders in E-Commerce: Ethan McAfee, CEO of Amify (Part 4)

Sramana Mitra: From a macro perspective, what’s happening? Is the industry seeing a tremendous shift from Shopify to Amazon? Ethan McAfee: Market share of Amazon has been growing. Right now, Amazon has over 50% online commerce. Amazon’s market share growth is coming from two eBay and Walmart. I think they’re also taking market share from

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Thought Leaders in E-Commerce: Ethan McAfee, CEO of Amify (Part 3)

Sramana Mitra: What about other channels like eBay? Ethan McAfee: We’ve always focused on the Amazon channel because Amazon is 12 times the size of Walmart and Jet combined. A lot of the products on eBay are oftentimes used or collectible products. It’s not as much new products. The main issue with eBay is, it’s

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Thought Leaders in E-Commerce: Ethan McAfee, CEO of Amify (Part 2)

Sramana Mitra: How big a role does the backend fulfillment play in this particular case study that we are discussing. Does Amazon fulfillment also kick in gear in this kind of a situation? Ethan McAfee: To be successful in selling online or on Amazon, you really need to use what’s called Fulfillment by Amazon, which

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Thought Leaders in E-Commerce: Ethan McAfee, CEO of Amify (Part 1)

E-commerce strategy for small merchants is becoming quite complicated with Amazon becoming a giant player in the space. This interview cuts through a lot of that complexity. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Amify. Ethan McAfee: I’m the Co-Founder and CEO of Amify. We help brands maximize

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Thought Leaders in E-Commerce: Drura Parrish, President of Xometry (Part 6)

Drura Parrish: In manufacturing, margins are spread across a lot of players. In between all those players, there’re different collection fees at every point. On one hand for manufacturing, you’ve got systems for both data and protocols and machines. On the other hand, you have financial systems that still aren’t concrete.