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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
downturn
Building Your Brand Experience for Hard Times (Part 3)
Posted on Sunday, Jun 7th
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Build trust with customers through transparency. Just after the financial crisis, research conducted by OTO Research shows that 83% of consumers do not trust the brands they use. Everyone is talking about building brand trust during a recession,
Building Your Brand Experience for Hard Times (Part 1)
Posted on Saturday, May 16th
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Designing a top-notch brand is nice to talk about and all, but when the economy tanks and we’re facing grim business decisions, is it even relevant to today’s conversation? Looking back through history, many of the most effective brands
