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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
doubleclick
Defying Google: Adify CEO, Russ Fradin (Part 4)
SM: Do you think the Doubleclick acquisition brings relationships to the table which would take Google a long time to build? RF: I don’t know about that. I don’t mean this in a negative way about the acquisition. I am skeptical that there is any relationship which DoubleClick has, which Google does not already have.
Defying Google: Adify CEO, Russ Fradin (Part 3)
SM: How do you view the DoubleClick acquisition by Google? RF: It looks like a very smart acquisition, because it looks like it helps Google get where they were going anyways, just faster, which is being in the ad serving space and really trying to compete in the display ad portion of the market. I
Defying Google: Adify CEO, Russ Fradin (Part 2)
In this segment, Russ talks about the various players in the online ad network space. He classifies Google AdSense as a Direct Response Ad Network, while Yahoo is a bit more of a brand advertising play. SM: From your point of view, having been in the online advertising / ad network business since the beginning
Defying Google: Adify CEO, Russ Fradin (Part 1)
I have written about Adify recently in Adify Challenges AdSense. In this series, I have a long conversation with Russ Fradin, an online advertising industry veteran, and currently the CEO of Adify, an innovator in the Online Ad Network space. Presumably, they will help a lot of media companies and upstarts build vertical ad networks,
Google Acquires Doubleclick for $3.1 B
Good! Just as I was complaining about Google’s absense of CPM-based display advertising options, they have picked up Doubleclick. :: “DoubleClick’s technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google’s innovative advances in display advertising,” said Google CEO Eric Schmidt in
