Apple: End-to-End Design

By Dominique Trempont, Guest Author Apple goes one notch further and designs an end-to-end consumer experience for its products, store and on-line experience, customer service, support, product manuals and packaging. That passion for meaningful details in every aspect carefully crafts the Apple consumer experience to produce the “whaaow” effect.

Crisp Design Enjoys Premium Pricing

By Dominique Trempont, Guest Author In kitchen appliances, Alessi and Cuisinart come to mind for their excellent design. They produce objects and kitchen appliances that consumers display on their counters and tables. Cuisinart products are intuitive to learn and use. They are high quality, save time and reduce or eliminate perceived complexity. They are intuitive

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Tasteful Design = Premium Pricing

By Dominique Trempont, Guest Author When I met Daniel Borel and Pierluigi Zappacosta, twenty years ago, they had just founded Logitech and had come out with their first product: a well designed computer mouse. I thought that they were embarking on a difficult business: who will buy another mouse once it comes bundled with every

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