Water Shortages: Opportunities for Entrepreneurs (Part 3)

By Guest Author Dominique Trempont The third and final part of the article discusses how conserving the existing fresh water supply can have a considerable impact and concludes with an analysis of what entrepreneurs must do to change the way the market, governments and consumers think about water. 5. Conserve available fresh water by reducing

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Water Shortages: Opportunities for Entrepreneurs (Part 2)

By Guest Author Dominique Trempont The first part of Dominique’s article on the global water shortage introduced the problem and named five categories in which there are opportunities for innovation and funding. The first two were 1) collecting storm water and rainfall in a more comprehensive way and 2) storing and transporting water safely and

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Private Equity on Steroids (Part 2)

How Serena went about translating a strong and steady cash flow into accelerated revenue growth with the risk of a new SaaS business model

Private Equity on Steroids (Part 1)

By Dominique Trempont, Guest Author For the last couple of years, we saw an unprecedented wave of private equity deals. Even though the current debt crisis is drying up some of Private Equity’s easy cash source, there are opportunities for savvy investors in the midst of the current chaos.

Turn Logic into Magic (7)

By Dominique Trempont, Guest Author A strong brand generates strong differentiation, attentive and loyal customers, and proud employees. It incents creative people with the best ideas, products and services outside the company, to come team up with the strong brand and help them continue to leapfrog competitors. Strong brands tend to know what they are

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Turn Logic into Magic (6)

By Dominique Trempont, Guest Author A world that simply does not get “Magic” is high tech. With the glaring exceptions of Apple, Logitech, Blackberry, Motorola and possibly HP recently, it is a screaming desert. High tech does not understand brand, customer experience and design in general. Not even the beginning of a clue. It may

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Turn Logic into Magic (5)

By Dominique Trempont, Guest Author Design an end-to-end customer experience. Designers tend to favor right brain thinking. People’s perception of a brand is also very much about right brain thinking. That is where magic takes place (or not).

Turn Logic into Magic (4)

By Dominique Trempont, Guest Author The success of Starbucks is outstanding. Howard Schultz recognized and understood what is a cafe in Europe: a safe place to meet, a place not be alone, an engaging staff, conversation, good drinks and simple food. He designed the customer experience in detail, executed and scaled. He came up with

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