Sramana Mitra: Talk to me about running a virtual company. What are some of the benefits that you’re deriving out of a global talent pool and the cost structure of a global talent pool? What are the nuances? I’ve been running a virtual company since 2010. Dominik Angerer: In 2010, there was not environment that
Dominik Angerer: Then in 2021, we wanted to get repeatability done in the sales motion. You want to have leads coming in from your marketing. Then they should create opportunities from that. This repeatability was what we were focusing on. The first half of the year in 2021, I had a chat with an advisor.
Sramana Mitra: What other industries are you doing well in? Dominik Angerer: Financial institutions. We can offer a really high SLA. Finance institutions are quite heavy and old, and have processes to be able to use a software. If the software you’re offering has a read-only option, it’s way easier to get in. In education,
Sramana Mitra: How much did you raise? Dominik Angerer: $2.5 million. Each of them did $1.25 million. It was super nice because both of them have the same kind of upside. We had two investors who we can benchmark against each other. How many customers can they bring? How helpful are they? Both of them
Sramana Mitra: Let’s unpack some things. When you put out this product, you put it out on a website and people started coming. What was one that website that drew people into it? Dominik Angerer: We have used an approach that is now a big theme – product-led growth. We wrote articles on long-tail keywords
Dominik has built a 230-people virtual company and raised $58 million in Financing. But first, he and his Brazilian co-founder bootstrapped to $1M ARR before raising a penny! Clever SEO strategy was at the heart of the first success. Read on for more! Sramana Mitra: Let’s start by introducing our audience to you as well