As expected, Rupert Murdoch has successfully negotiated for himself a position in the Business and Finance vertical with a crown jewel brand, The Wall Street Journal. Here’s my previous analysis on why this deal is a good one. I really like News Corp’s verticalization strategy. James Altucher asked Jim Cramer, “What’s the one thing the
Rupert Murdoch wants Dow Jones. The Bancroft family realizes that they are falling behind. Even though, they own the Wall Street Journal, America’s most important business newspaper and website, they have not been able to capitalize on the brand enough amidst upheavals due to the Internet. Murdoch sees the opportunity to build a global Business
Big chunks of the revenues of newspapers traditionally came from the verticals (Jobs, Classifieds, Personals, Real Estate, Cars, Travel, Events, Reviews). With the popularity of the online services ascending, and with huge investments made in each of those categories, the newspaper industry has been suffering, as ad dollars systematically flow out of print, and onto