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- The Accelerator Conundrum
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direct marketing
The 1M1M Deal Radar 2010: Merkle ,Baltimore,Maryland
Merkle, an independent marketing agency, builds custom databases that analyze information and translates that information into marketing intelligence. The company offers the full services of a traditional agency but bases its approach on tools for quantitative measuring and testing to help clients get a better return on their marketing investment.
Deal Radar 2009: Eloqua
Eloqua, a provider of SaaS marketing automation platforms, was founded in 1999. Eloqua integrates direct marketing, interactive marketing, lead generation, and sales force automation to turn customer acquisition into a measurable process. There are now many companies in this space, but industry experts estimate that only 10% of B2B marketers use marketing automation systems, leaving
Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 7)
SM: Okay, so August Capital funded Series B and you came in after Series C? JH: No, actually I came in 2005, after Doll Capital had done a series D, and put in another $9M. SM: How far along was the company when you arrived? JH: We had 60-70 people, and about 13,000 customers. SM:
