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Deal Radar 2008: PlayFirst Plays Casual Games Well
PlayFirst is a leading publisher of casual computer games. Based out of San Francisco, it is focused on creating shared casual game experiences around “lasting original brands” with emphasis on “rich story and character”. Few of the more popular PlayFirst titles include the Diner Dash series, Wedding Dash, Chocolatier and Dream Chronicles. My interview with
Casual Games – Everyone Can Play
By Gabe Zichermann, Guest Author By now, many of you have undoubtedly heard of casual games as part of a revolutionary change in the way people play. Casual games have evolved from their humble origins as “interstitial entertainment” to take their place alongside the biggest segments of the industry as a $2Bn+ category in its
Building the Electronic Arts of Casual Gaming: PlayFirst CEO John Welch (Part 7)
SM: How did you penetrate the market and get early traction? JW: While I was at Shockwave, I had the privilege to work with some of the top developers in casual games. We saw the opportunity to help those developers do what they love – focus on making games – by becoming the first publisher
Building the Electronic Arts of Casual Gaming: PlayFirst CEO John Welch (Part 6)
SM. How big is the market? How do you calculate TAM (Total Available Market)? JW: The casual games market is expected to hit $1.5 billion next year. More than 200 million people play casual games via the Internet today, with about 60 million downloads each month (Computerworld). Analyst firm DFC Intelligence predicts that casual games
Building the Electronic Arts of Casual Gaming: PlayFirst CEO John Welch (Part 5)
SM: What was the market landscape like when you founded the company? Competition? Competitive Positioning? JW: There was no formal publisher in the casual games space prior to PlayFirst’s entry. It was like authors not only writing books with no editor and no research staff but also having to scurry around from bookstore to bookstore
