Sramana Mitra: If you were starting a company today focusing on the domain of logistics in e-commerce, what kind of a company would you start? Where do you see open problems and white spaces? Devin Johnson: When someone asks you when you’re a little kid what you want to do when you grow up, you
Devin Johnson: When we pull back to the answer to your question, when a call comes in and Amazon says, “If you sell this product, the category for shipping you’ve determines means that this package has to be delivered in three to five days.” One of our clients can send a request for us saying,
Devin Johnson: Technology has really come a long way to help support that. It’s made things very efficient. That’s where it’s ended. You now have five carriers that say, “We’ll deliver your packages to these parts of the country and you have the software to make it really easy to use.” Now you have five
Sramana Mitra: Let’s double-click down on those two points and explore them further. Obviously, there are smaller merchants who are selling on Amazon. Some of them are using Amazon’s own logistics capabilities. To your point that they’re working with Amazon, yes they’re working with Amazon. What is it that you are bringing to the party
Logistics is becoming a key battleground for e-commerce companies, especially with Amazon setting a sky-high bar. Devin discusses the trends and where his company adds value. Sramana Mitra: Let’s start by introducing our audience to FirstMile and yourself. Devin Johnson: I’m the Founder and CEO of FirstMile. We’re based out of Salt Lake City, Utah.