Millions of developers sit at their computers daydreaming about running their own company and making a difference in the world. They may even have fantastic ideas, but because they know nothing about business creation, they do not know how to turn ideas into a real company. The developer-to-entrepreneur way is not an easy one, but
Sramana Mitra: Did you just do more of the same for the next few years? Jordan Boesch: Yes. There were some interesting moments. We hit about 30 people. You start to feel these inflection points where things start to get rocky. It’s a lack of process for things. As a startup, you thrive off of
Sramana Mitra: In terms of marketing and customer acquisition, was Google search still yielding for you? Jordan Boesch: Yes. If you searched for something as basic as restaurant scheduling software, there’d be no organic relevant results. We thought this was a great opportunity to build content around these keywords. We didn’t have a ton of
Sramana Mitra: Were your other co-founders technical? Jordan Boesch: My wife is not technical. She was doing client success, sales, and business development. I was doing design and web development. Our third co-founder was doing the mobile apps. Sramana Mitra: How did you find him?
Sramana Mitra: Beyond your dad, how did other customers find you? Jordan Boesch: We had it online and people were finding us because they were just looking for scheduling software. They would google us and they’d sign up. I didn’t think anything about how to expand and get more. It was really just a fun