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design
Design Your Way Out of a Downturn
By guest author David Godber of the UK Design Council Fortunes can change for any business – large or small. Shifts in the global economy, changes in the marketplace or the ebb and flow of consumer sentiment are just some of the factors that can send a once-successful operation into decline. Even mighty businesses such
Designs of The Week: The Best Interactive Website Designs
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy The following websites seem to have bottled the “magic” surprise factors of curiosity, intimacy, humor or shock. They are some of our favorite examples of how strong an impact you can have on your customers by paying
Designs of The Week: The Best Interactive Car Websites
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy The idea for this article started when we scoured the web for the best interactive and engaging website designs. When we were done, we realized many of the good ones were automobile websites. And as the public
Designs of the Week: The Hearth
The hearth is a concept that has become lost or at best fractured as microwave ovens and Trader Joe’s frozen section have replaced cooking homemade meals in the kitchen. Some claim that as ready-made foods continue to increase in quality and decrease in price, home cooking will eventually become obsolete.
Design That Moves Business: An Unusual Place for Design
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy When you look for examples of successful design-driven companies, you typically come across names like Apple, P&G and General Electric. You probably haven’t heard much about Crown Stacker, a warehouse stacker company that won a BusinessWeek International
Designs of the Week: Social Entrepreneurship
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy Social entrepreneurship is a topic that is close to our hearts because we believe that this is an area where effective interaction between design, business and technology is most needed. As many people are mindful of their
Design That Moves Business: The Motorola RAZR Effect (Part 3)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy What happened after the RAZR? The RAZR has sold over 50 million units to date and was named #12 of the “50 Greatest Gadgets of the Past 50 Years” by PC World magazine. It pushed Motorola’s stock
Design That Moves Business: The Motorola RAZR Effect (Part 2)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy While any company should be proud of a market success like the RAZR mobile phone, Motorola’s story is even more remarkable because it came out of an older corporation that was able to adapt for innovation. The original vision
