David C. Baker’s chosen profession aligns perfectly with one of the many things entrepreneurs need to be successful: management skills. Baker founded ReCourses, a one-man management consulting firm, in 1994 to give exclusive help to small and mid-sized marketing services firms (advertising, design, interactive, public relations and in-house departments that also perform those functions).
By guest author Eunice Nyandat The 1M/1M Incubation Radar series returns in time for the holiday season with Kir DeVries, an online store that offers young women moderately priced, fun, upbeat, and unique gifts for their homes. The company’s mission is to help young women live inspired, healthy, and positive lives. The collection of products
We were in Montana and Wyoming recently, and as we walked through downtown Bozeman, we came upon a company called Bozeman Watch Co. As we looked at their beautifully crafted watches, I started asking questions about the business. Christopher F. Wardle, CEO of Bozeman Watch Co. is a self-trained professional and has been a watch
99designs is a marketplace for crowdsourced graphic design. The company runs contests through which clients submit design briefs to the site along with how much they want to pay. Designers registered with 99designs submit their entries, and the client chooses which design they want and pays the winning designer. This approach has proved popular among
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Build trust with customers through transparency. Just after the financial crisis, research conducted by OTO Research shows that 83% of consumers do not trust the brands they use. Everyone is talking about building brand trust during a recession,
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Design the entire experience, not just singular marketing points. Most companies think of branding as what gets your customer in the door. A fancy logo and some nice marketing materials and you’re set. Not quite. Companies who do it best
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Designing a top-notch brand is nice to talk about and all, but when the economy tanks and we’re facing grim business decisions, is it even relevant to today’s conversation? Looking back through history, many of the most effective brands
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand experience consultancy. Over these past few weeks, we’ve taken a quick look at: (1) the core value proposition behind money management (2) a market landscape analysis of online personal finance services, and (3) opportunities to improve the user experience and engage