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- The Accelerator Conundrum
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design
Seven Steps to Apply Design Economically in Startups
By Guest Author Soren Petersen Startups’ biggest challenge is designing a Minimum Viable Product (MVP) and using it to prove that a niche with paying customers can be profitably acquired. Seemingly, the more innovative the product is, the harder the initial early adopters are to locate and learn about their needs, wants and desires. For
Design Consultancies — The Perfect Platform for Launching Startups
By Guest Author Soren Petersen and Martin Willers The world is experiencing a boom in interest around startups as well as in design and the combination of the two is seen as the perfect cocktail for creating new and innovative offerings. Despite this perfect marriage, startups still seem to be baffled about how and when
Design: The Missing Link in Silicon Valley’s Ecosystem of Innovation
By Guest Author Soren Petersen and Dr. Barry Katz Scattered across the globe, concentrated ecosystems are creating our future, from Formula One racing in Southern England, to new furniture design created in Northern Italy and high-tech consumer products designed in Silicon Valley. Design is a key factor in the development of all these cornerstones in
Design in Startups from the Get-Go
By Guest Author Soren Petersen and Bill Gross There has never been a better time to start a company since there is an abundance of capital, talent, and growth rate. The rules of game have changed from a “make and sell” mentality to “how fast can one turn ideas/knowledge.” Dynamic, real-time conversations with potential users
Design and Social Entrepreneurship
Guest post by Soren Petersen and Jaewoo Joo The desire to improve human conditions is an inherent part of being a designer. Since creativity is driven mainly by intrinsic motivation, how can design drive social entrepreneurship? Posing this question to creative professionals on online social networks, however, resulted in only a dozen or so comments.
Design and Business Model Creation
By guest author Soren Petersen with Sabine Brunswicker Business models are the corporate blueprints for generating revenue. Unfortunately, many of these models are intended for static business environments and often outmoded in today’s competitive landscape. Developing innovative business models and low-cost methods for establishing their validity and action ability can, therefore, offer huge competitive advantages.
ROI on Design and Risk Reduction
by guest author Soren Petersen and Jed Simms Creating innovative products is fraught with risk due to the inherent gap between the knowledge one has and the knowledge one needs to make good decisions. Usually one knows only 5 percent of what is needed at the stage where 70 percent of the product’s cost is
The Creative Economy
By guest author Soren Petersen When you use creative professionals, you can achieve huge monetary as well as emotionally gratifying results. When these teams are successfully managed, profits from creative teams grow exponentially. One example is Apple’s value growing 1000% over the past 10 years. However, it takes a proactive effort. If you give up
