Dashboard Design’s Value to Startups and Investors

By Guest Author Soren Petersen All promising startups have revenue projections with a classic hockey stick shape. However, when these projections are multiplied by market, technology and execution risk, this expected revenue curve often collapses and resembles that of a perpetual money drain.

Predicting Elite Design Performance

By Guest Author Soren Petersen With the current wave of design thinking in business, top tier designers are now in short supply. Corporations scout elite universities in their hunt for top performers who possesses the right mix of human skills and social networks. So, how different are the top tier designers from their peers and

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INDEX: AWARD — Funding International Award Winning Design Startups

By Guest Author Soren Petersen Design awards are the design profession’s “stamp of approval” for a wide range of new and classic design related offerings. There are hundreds of design awards, each with its own distinct focus and selection criteria such as business, impact, and culture. The most sought-after awards are the IDEA, Red Dot,

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When Will the Design Innovation Bubble Burst?

By Guest Author Soren Petersen Return on investment is diminishing for all businesses and investors are rushing to Silicon Valley startups to improve their portfolios’ performance in the hunt for profit. High profile successful startups, such as AirBnB, Uber, and Tesla may mistakenly lead investors into believing that by applying design, innovative startups can dramatically

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Best Design-Driven Startups of the Decade

By Guest Author Soren Petersen Successful startups can transform the way we look at the world and ourselves, as well as, create immense value and skyrocket to the top of the Fortune 500 list. Some of these startups were design driven, think: Apple, Nike, HP, Sony, and Nokia. However, few of these were actually founded

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Successfully Crowdfunding Design Driven Startups

By Guest Author Soren Petersen Design-driven startups are ideal for attracting funding on crowdfunding platforms such as Kickstarter, Indiegogo, and Crowdfunder. However, competition for funds is fierce and only the top percentile receives significant funding. For example for Kickstarter “Design” projects only the top half percentile receive funding in excess of half a million and

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How Startups Can Apply Design to Create Superior Customer Experiences

By Guest Author Soren Petersen and Paul Hagen For a startup to succeed, it must do more than simply develop a clever product or evolve features that mimic an incumbents’ value propositions. Rather, it must design customer experiences that substantially improve the value propositions by a magnitude. Why? Because new capabilities like cloud-based computing, digital distribution,

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Predicting the Success of Design Driven Startups

By Guest Author Soren Petersen In stark contrast to previous decades, starting a new venture can be accomplished on a shoestring budget. This is due to the diminishing cost of information and tools combined with the relatively high value of knowledge, skills, and experience that founders bring to the equation. Bootstrapping is now often possible

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