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A Startup Design-a-thon Performance Depends on Quantity, Quality and Variety

Posted on Sunday, May 29th

By Guest Author Soren Petersen New Entrepreneurial Ventures are all about speed and nowhere is this more true than at design-a-thons. Originating from hack-a-thons in the world of programming, design-a-thons are a one, two or three day marathon, where participating teams build a Minimal Viable Product (MVP) or, at the very least, a concept simulation

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Applying Inspirational Design Thinking to Tackle Breakthrough Innovation

Posted on Saturday, May 28th

By Guest Author Soren Petersen A society’s progress depends upon the quality of the questions it asks itself and to know what questions to ask today in order to secure a sustainable future.

Self-Management Trumps Passion in Design-Driven Startup Performance

Posted on Tuesday, Mar 29th

By Guest Author Soren Petersen Although all startup founders of design driven startups are passionate – still 92% of them will fail within three years, according to a joint Berkeley – Stanford study. While passion may be a core capability, it can hardly be called a competitive advantage, so, what characteristics separate a design-centered founder from

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Creating Breakthrough Innovations Through Design With Big and Small Data Analysis

Posted on Sunday, Feb 14th

By Guest Author Soren Petersen For decades, Business Intelligence (BI) and, more recently, Big Data Analytics (BDA) has been successfully applied to create incremental innovations. These incremental innovations have been applied in such diverse areas as customer satisfaction, human resources, process management and merger & acquisitions. However, to date, the use of data has failed

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Design Philosophy is Critical in Driving Breakthrough Innovation

Posted on Monday, Feb 8th

By Guest Author Soren Petersen It is now abundantly clear that incremental innovation only keep the Sharks away long enough to come up for air and that it takes breakthrough innovation to swim out into the Blue Ocean, where opportunities are plentiful. Changing market and technology positions usually requires a renewal of the organization and

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Design Philosophy — Rules of Thumb

Posted on Sunday, Feb 7th

By Guest Author Soren Petersen More than any other car designer, Chris Bangle understands how to create breakthrough innovation. Often controversial, he has been the ‘lead dog on the sled team,’ exposed to the cold arctic wind of public opinion. At the end of the day, the most sincere form of flattery has been the

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How to Use Decision-Patterns in Startups

Posted on Saturday, Feb 6th

By Guest Author Soren Petersen The holy grail of building unicorn startups is to look in the right places and to reject the first thousand bad business ideas. The looking part is easy since one needs only to search areas of high market and high technology risk. However, what is the best path to making

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Navigating Risk and Design in Startups

Posted on Sunday, Sep 6th

By Guest Author Soren Petersen Investing in new entrepreneurial ventures operating within The Creative Economy may be the best option for creating future progress. Startups have the advantage of beginning with a blank slate and their key strategic advantage lies in creating breakthrough innovative offerings while mitigating exposure to the disproportionately large risk.