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design research
Design That Moves Business: What exactly is “customer-centric”?
Posted on Saturday, Jan 24th
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Everyone claims to take a “customer-centric” approach to business these days. You may have even heard more people using the terms “design research” or “strategic research.” Such an approach has been used to validate the work of
