From virtual trade shows and downloadable white papers to advanced Web analytics, approaches to B2B online marketing have evolved over the past decade to include products that better track and measure the effect of B2B campaigns and target customers more precisely. Industry observers say that in 2010, there will be a decided shift toward social
SM: Webex is a very special case. They enabled a lot of the telephone selling by making it possible to demonstrate products over the web. AS: Exactly. Not only do they provide the technology, but they are a showcase for using the technology they provide. It is an incredible machine in terms of process. They