Bootstrapping with a Paycheck: DefinitiveDeals Founder Mattias Larson (Part 6)

Sramana Mitra: From 2012 to 2014, what are the highlights of the journey? Mattias Larson: We doubled the revenues in the first year and a half. We grew the business from 2 to 14 people. We really managed to crack paid search. We managed to get some big brands on board that were difficult to

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Bootstrapping with a Paycheck: DefinitiveDeals Founder Mattias Larson (Part 5)

Sramana Mitra: Until 2012, it was you and your wife. In 2010, the travel stopped but you still continue in the same model and the same mode of just the two of you in the business? Mattias Larson: Yes, correct. Sramana Mitra: In terms of revenue ramp, what were the numbers for 2009 to 2012?

Bootstrapping with a Paycheck: DefinitiveDeals Founder Mattias Larson (Part 4)

Sramana Mitra: Were you working with an affiliate network? Mattias Larson: Yes, I started with Commission Junction. Right now, we’re probably a member of most of the networks out there. Sramana Mitra: I suppose there is a certain intelligence that you apply to selecting what you want to merchandise on your site. Did you have

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Bootstrapping with a Paycheck: DefinitiveDeals Founder Mattias Larson (Part 3)

Sramana Mitra: You used the Internet to find you and then draw traffic in and then act as an affiliate partner to these deals? Mattias Larson: Exactly. I found all these good deals and different coupons. “Here’s the best price that you can get on this Dell computer, but hurry up it’s only good for

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Bootstrapping with a Paycheck: DefinitiveDeals Founder Mattias Larson (Part 2)

Sramana Mitra: What happens after that? Mattias Larson: Then I landed in Stanford, Connecticut. That’s where my US journey started. I still worked for that same Swedish software company. They are yet to open an office in the US. They needed someone with technical expertise in this particular product. I came in over to train.

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Bootstrapping with a Paycheck: DefinitiveDeals Founder Mattias Larson (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We’re seeing a clear trend towards bootstrapping digital startups while holding onto a full-time job. Mattias Larson has a simple but powerful story to tell. Sramana Mitra: Mattias, tell us about you. Where did your journey begin and in what kind of background? Mattias Larson: I

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