Non-Technical Founder Building a Tech Startup to over $10m: David Moricca, CEO of Socialive (Part 7)

Sramana Mitra: What is the total amount from friends and family investors to get to $10 million? David Moricca: Maybe $9 million. $6.5 million was not as Socialive. A lot of companies do pivot. I hear stories about companies who fail for the first time. They just restart. The thing about that is you’re leaving

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Non-Technical Founder Building a Tech Startup to over $10M: David Moricca, CEO of Socialive (Part 6)

Sramana Mitra: What year did you launch Socialive? David Moricca: July 2016 was when we first brought the product out. Then we rebranded it to Socialive in October 2016. The last five years, we’ve been Socialive. Sramana Mitra: How did you price the product?

Non-Technical Founder Building a Tech Startup to over $10m: David Moricca, CEO of Socialive (Part 5)

Sramana Mitra: Six years is a long time. How much money did you raise to get through six years with little revenue? David Moricca: Over the years, probably $5 million or less. This was over six to eight years. It sounds crazy. Sramana Mitra: I’m not surprised that you were able to survive on $6

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Non-Technical Founder Building a Tech Startup to over $10M: David Moricca, CEO of Socialive (Part 4)

Sramana Mitra: When Ben comes on board, what are you able to accomplish? Did the business validate? David Moricca: We did get Breakout Band built over the next couple of years. We ended up working with a couple of European engineers as well who were experts at audio technology. We also brought on a couple

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Non-Technical Founder Building a Tech Startup to over $10m: David Moricca, CEO of Socialive (Part 3)

Sramana Mitra: What were you trying to build in the first iteraton? David Moricca: The original vision was an online music creation platform targeting young people. It’s called Breakout Band. We created one of the first music creation platforms. It had a beatmaker where you can create your own beats. You can add your own

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Non-Technical Founder Building a Tech Startup to over $10M: David Moricca, CEO of Socialive (Part 2)

Sramana Mitra: You have a political science and law background. Then you went to McKinsey to do some consulting work. This brings us to 2006 now? David Moricca: 2005. Sramana Mitra: What happens then? David Moricca: I was itching to move from consulting into more of an operational role. Because of my previous background and

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Non-Technical Founder Building a Tech Startup to over $10M: David Moricca, CEO of Socialive (Part 1)

We very often get questions on whether non-technical founders can build tech companies. David’s story is a really interesting one that touches many aspects of the 1Mby1M methodology. Sramana Mitra: Let’s begin at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?