If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. When you run a business over a long period of time, technology changes create massive challenges. When we spoke in 2016, CEO David Braun had navigated TemplateMonster through several of these. In 2019, David became a Member of Parliament in the Ukraine. Sramana Mitra: Let’s start at the
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. When you run a business over a long period of time, technology changes create massive challenges. When we spoke in 2016, CEO David Braun had navigated TemplateMonster through several of these. In 2019, David became a Member of Parliament in the Ukraine. Sramana Mitra: Let’s start at the
David Braun: The next challenge was when the customer acquisition cost was starting to double every year. Since we were now working with the platforms, there were a few challenges to initiate the major change in the release. In a year, we were producing 3,000 to 4,000 products. We had to make a decision on whether
David Braun: Then the new threat to the business came into the scene. A lot of web designers started to fear that TemplateMonster will kill the custom web design market. They were saying, “You don’t have to use the template because it’s a bad practice. You’d better order the custom design service.” This was how
Sramana Mitra: How did these people find you? David Braun: Basically, because of the forums. I was very active. Sramana Mitra: That’s awesome. David Braun: But you know what, out of this $70,000, $60,000 were fraud and our account was frozen because it was all from stolen credit card numbers. We had to shut down the processing.
Sramana Mitra: You were still in Ukraine? This is happening while you were still in Ukraine? David Braun: Yes, I was in Ukraine. I had shares in that, so I was a co-founder. He was finding the prospects while my job was to organise the production. During this seven months of completing the project, we recruited
When you run a business over a long period of time, technology changes create massive challenges. David has navigated TemplateMonster in several of these. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of circumstances? David Braun: I’m from Georgia