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Best of Bootstrapping: Bootstrapped Through Massive Challenges to $15M

Posted on Friday, Jul 14th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  When you run a business over a long period of time, technology changes create massive challenges. When we spoke in 2016, CEO David Braun had navigated TemplateMonster through several of these. In 2019, David became a Member of Parliament in the Ukraine. Sramana Mitra: Let’s start at the

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Best of Bootstrapping: TemplateMonster was Bootstrapped to $15 Million

Posted on Wednesday, Dec 1st

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  When you run a business over a long period of time, technology changes create massive challenges. When we spoke in 2016, CEO David Braun had navigated TemplateMonster through several of these. In 2019, David became a Member of Parliament in the Ukraine. Sramana Mitra: Let’s start at the

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Bootstrapping to $15 Million: David Braun, CEO of TemplateMonster (Part 5)

Posted on Friday, Feb 5th

David Braun: The next challenge was when the customer acquisition cost was starting to double every year. Since we were now working with the platforms, there were a few challenges to initiate the major change in the release. In a year, we were producing 3,000 to 4,000 products. We had to make a decision on whether

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Bootstrapping to $15 Million: David Braun, CEO of TemplateMonster (Part 4)

Posted on Thursday, Feb 4th

David Braun: Then the new threat to the business came into the scene. A lot of web designers started to fear that TemplateMonster will kill the custom web design market. They were saying, “You don’t have to use the template because it’s a bad practice. You’d better order the custom design service.” This was how

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Bootstrapping to $15 Million: David Braun, CEO of TemplateMonster (Part 3)

Posted on Wednesday, Feb 3rd

Sramana Mitra: How did these people find you? David Braun: Basically, because of the forums. I was very active. Sramana Mitra: That’s awesome. David Braun: But you know what, out of this $70,000, $60,000 were fraud and our account was frozen because it was all from stolen credit card numbers. We had to shut down the processing.

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Bootstrapping to $15 Million: David Braun, CEO of TemplateMonster (Part 2)

Posted on Tuesday, Feb 2nd

Sramana Mitra: You were still in Ukraine? This is happening while you were still in Ukraine? David Braun: Yes, I was in Ukraine. I had shares in that, so I was a co-founder. He was finding the prospects while my job was to organise the production. During this seven months of completing the project, we recruited

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Bootstrapping to $15 Million: David Braun, CEO of TemplateMonster (Part 1)

Posted on Monday, Feb 1st

When you run a business over a long period of time, technology changes create massive challenges. David has navigated TemplateMonster in  several of these. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of circumstances? David Braun: I’m from Georgia

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