Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 6)

Sramana Mitra: If I were an app developer, and I wanted to mash up some Dark Knight content and use Dark Knight characters to build an app or game, today, I have to go through a proper licensing process, correct? David Aronchick: Yes. There are variety of things you would need to do. The unfortunate

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Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 5)

Sramana Mitra: In which direction do you think the business is going to go? Is it going to be that movie executives would want to chop up their content and distribute through your website or YouTube for marketing purposes? Or do you think this is going to be the kind of monetization opportunity you were

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Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 4)

SM: So, if I were a marketer thinking about how to use your  capability, and let’s say I work for a movie studio, one of the things I would want to do when a new movie is coming out is to release a whole bunch of clips on your site so that there’s lots of

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Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 3)

Sramana Mitra: Would you give me an example? Dvaid Aronchick: Sure. Let’s say you’re a big fan of the Most Interesting Man in the World [from the Dos Equis beer ad campaign], and you type in “I don’t always drink beer,” for example, which is from that [campaign]. It will come up as a search

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Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 2)

SM: What about formats? DA: We’re an audio sound bite site. SM: So, you need MP3 or WMA, those kinds of formats? DA: Exactly. We also do like images associated with that content and any text or description as well.

Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 1)

If you like keeping up with what your favorite celebrity, sports figure, or even your best friend or favorite relative has said, then you’ll love Hark. Founded by David Aronchick and Fouad El Naggar in 2007, this Seattle-based company has become one of the 10 largest entertainment/movies sites on the Web, according to comScore.  Approaching

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