Sramana Mitra: I am going to probe you on a couple of different points. Did you start DataStax while you were still inside of Rackspace? Jonathan Ellis: No. We were working on Cassandra at Rackspace but we started DataStax, originally called Riptano, after leaving Rackspace. Sramana Mitra: So, by the time you left Rackspace and
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This is an interesting story of how an open source software company built around Cassandra was incubated by RackSpace and has grown to $5 million in revenue. Founded by engineers Jonathan Ellis and Matt Pfeil, the interview traces not only the successes of their journey but
Sramana Mitra: In this picture that you have presented, where do you see gaps or problems? These could be smaller problems or niche problems. Where would you point entrepreneurs to look for opportunities to start companies? Where are the open spaces and blue-sky opportunities? Billy Bosworth: I am a little biased based on where I
Sramana Mitra: What does the competitive landscape look like? Of course there is a lot going on in big data. How do you view the map and the competitive landscape? How do you position yourself in that ecosystem with that competitive landscape? Billy Bosworth: I have been around databases for a long time. This is
Sramana Mitra: So, that means a large number of your customers are basically Internet companies. Companies that provide Internet services or Internet retail, e-commerce, and so on. Is that correct? Billy Bosworth: That is certainly not uncommon. Overall, I would not say Internet companies, but that their applications are Internet based. That is the better
Sramana Mitra: The map that is emerging in my mind is that you are doing all the big data processing on your side, whether it is Adobe building a product on top of your platform, or eBay or Netflix building certain capabilities in their transactional systems. That is how you go to the market. Is
Sramana Mitra: I would like you to do two more use cases. Feel free to pick whatever would be a good illustration of your functionality. Bill Bosworth: What we tend to focus on is the following: When we work with larger companies, many of them have lines of business that are trying to fundamentally change
Sramana Mitra: That brings me to my next question. What kinds of use cases were your founders seeing? Let’s get into some of those use cases where you as a company bring special value. Billy Bosworth: I will give you one which is a pure Cassandra use case. This was a very early customer, Netflix.