Sramana Mitra: What data were you collecting and what was the process of collecting that data? Rakesh Gupta: Any marketing activity in any company actually falls into three or four different kinds of marketing. One is, people using the phone to reach people. People are using email to reach people or people are doing door-to-door
Sramana Mitra: Hilton was paying US Airways every time they were accessing a data set and you were getting a share of that revenue. Was that your business model? Charles Mi: We get paid and share it with US Airways. Just like a consumer who’s purchasing from Amazon, you have to pay Amazon. Amazon then gives