Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 4)

Sramana Mitra: How long did it take you to get the product to market? Ali Behnam: Probably about a year. We had an early version of the product that we released in January 2011 but didn’t do everything we wanted it to do. Another six months later in July of 2011, we finally launched Tealium

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Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 3)

Sramana Mitra: You wanted to make the switch to a product company with a hypothesis that this is what you think is needed in the market. You wanted to switch off your consulting business and turn it into a product company in 2011? Ali Behnam: A big part of the product that we had built

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Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 2)

Ali Behnam: Early on as we got engaged in our analytics practice, we realized that there is a big need for help with tagging. A lot of customers were unsatisfied with their analytics implementation. The number one cause of that dissatisfaction was the fact that their implementation was not done in a proper way and

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Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Three years of web analytics consulting led Ali and his co-founder to identify a core customer need around which he is now building a high-growth, venture-funded company. Sramana Mitra: Ali, let’s start with your own personal journey. Where were you born and raised? What kind of

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Thought Leaders in Big Data: Interview with Steve Shine, CEO of Actian (Part 5)

Sramana Mitra: And these are people who are using online advertising? Steve Shine: They are all using online advertising. They are not monetizing from membership fees.

Thought Leaders in Big Data: Interview with Steve Shine, CEO of Actian (Part 4)

Sramana Mitra: That is a really great use case. Steve Shine: We have a number of exciting use cases where the gaming companies are coming to us. A small or medium business cannot afford the legacy architecture to be able to build up that platform to deal with that much data. It must be on

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Thought Leaders in Big Data: Interview with Steve Shine, CEO of Actian (Part 3)

Sramana Mitra: So your core differentiation is to be able to handle very large volume data at very low latencies and power the business analytics layer on top? Steve Shine: We enable the business analytics like the BI tools, the analytic frameworks, or analytics applications. We do this all the way, connecting from the original

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Thought Leaders in Big Data: Interview with Steve Shine, CEO of Actian (Part 2)

Steve Shine: People aren’t tapping into just any ERP system. They are tapping into applications and new forms of data sources that are either machine generated or cloud generated, social media, mobile and streams of data that are on an entirely different scale from anything that legacy technologies can deal with. Frankly, this is why

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