Thought Leaders in Big Data: Radhika Subramanian, CEO of Emcien (Part 3)

Sramana Mitra: Can you please position this for me in the context of your competitive landscape? We’ve tons of Big Data companies. We’ve seen this problem from many different angles. I’d like you to get granular in positioning your product based on exactly what you do. Radhika Subramanian: If you have data, the three steps

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Thought Leaders in Big Data: Radhika Subramanian, CEO of Emcien (Part 2)

Sramana Mitra: Were you still based in Georgia? Radhika Subramanian: All this was happening in Atlanta, yes. Literally, on Georgia Tech campus. I launched the company at ATDC which is the Georgia Tech Incubator. They reached out and funneled millions of dollars into Emcien. Then, we started to do the first implementation and the payback

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Thought Leaders in Big Data: Howard Lau, CEO of Attensity (Part 3)

Sramana Mitra: You mentioned that there’s also feedback going into engineering. Does that imply that you see bug reports on social media? Howard Lau: It’s not so much bug reports. It’s something like product enhancement request. Sramana Mitra: That’s for product management though, right? Howard Lau: Yes, product management.

Thought Leaders in Big Data: Howard Lau, CEO of Attensity (Part 2)

Sramana Mitra: You’re doing a sentiment analysis. If it’s a negative sentiment analysis, you’re trying to take action against that? Howard Lau: That’s a great insight. It is sentiment analysis. At the most basic level, you’re looking for things like positive, neutral, or negative sentiment. Our engine allows us to dive in to another level

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Thought Leaders in Big Data: Howard Lau, CEO of Attensity (Part 1)

This discussion is about how Attensity is using unstructured data analysis to prevent churn in customer bases of Telecom, Consumer Electronics, and other verticals. Sramana Mitra: Howard, let’s start with introducing our audience to Attensity. Tell us what the company does. Also give us some of your background. Howard Lau: Thank you for this opportunity.

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Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 7)

Sramana Mitra: What is your pricing model? Is there enough deal size to do field sales? Ali Behnam: We have deals ranging anywhere from $15,000 all the way up. Average deal size is five figures. Sramana Mitra: So talk to me about your business model and pricing model a bit. Ali Behnam: Right now, we’re

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Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 6)

Sramana Mitra: What was the sweet spot that emerged out of all these? Where were you finding traction? Ali Behnam: This is where I’m starting to see the web analytics space all over again. I was in WebSideStory in 2000. That was the early days of web analytics space. The early adopters of web analytics

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Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 5)

Sramana Mitra: If this is not too much proprietary information, what were the keywords that you were able to get a lead on? You said that buyers were the same with the web analytics buyers. Were you then advertising on the web analytics keywords? Ali Behnam: No, we weren’t. By 2012, which is when we

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