Sramana Mitra: I’ve done quite a lot of work in EDA. I worked very closely with Joe as well. I’ve heard his perspective about what you were talking about. I understand what you are saying, but from your point of view, you are trying to sell software, so you need segments that can buy your
Sramana Mitra: If your primary target is on-premise software, could you comment on what percentage of software is on-premise? The world is categorically shifting to cloud-based software. If your target audience is on-premise, how does that align with the current market trend? Ted Miracco: That’s a great question. We have technology that works for on-premise
Ted Miracco: We put our minds together and started a company that was going to produce technology to help protect software intellectual property. That was the beginning. That was one eventful roundtable conversation. We launched the company, and it took off splendidly. We started getting into a lot of the engineering disciplines, protecting electronic tools
Sramana Mitra: How do you go to market? Do you sell directly? Piyush Pandey: Yes, it has been a harder course. We sell directly to customers. We’re trying to build a channel strategy. Our solution is technical. It’s not a category solution, which is why we go direct. Sramana Mitra: What kind of penetration are
Piyush talks about security for critical enterprise data. Sramana Mitra: Let’s first introduce our audience to yourself as well as Appsian. Piyush Pandey: I’m the CEO of Appsian, which is a security software company based in the Bay Area and Texas. We have an office in Bangalore as well. I have well over 20 years
Neil Gurnhill: Secondly, we bring in managed service providers to join us in the conversation. Depending on how that conversation goes, the insured would contract directly with the service provider. They would become better insured for us that leads to less losses. The insured is more cyber resilient in that approach.
Neil Gurnhill: Our capacity is provided by a number of Lloyd’s of London syndicates. Lloyd’s of London is a very old and well-known institute for insurance. It’s conducted insurance for over 200 years. Within Lloyd’s, there are syndicates. If a syndicate wants to participate in the cyber risk arena but doesn’t have the internal capabilities
Sramana Mitra: If you look at your entire body of competitors, what is the degree of penetration of your kind of technology? Brett Williams: I don’t have the number on it. Anecdotally, the penetration of this at the enterprise level, is probably 50% to 60%. In the SMB, it’s much smaller. There’s not an offering