Thought Leaders in Mobile and Social: Interview with Alex Bratton, CEO of Lextech (Part 5)

Sramana Mitra: How did you bring this product to market? This is a very interesting case study. You are speaking to somebody who loves stuff that you can charge serious amounts of money for.

Thought Leaders in Mobile and Social: Interview with Alex Bratton, CEO of Lextech (Part 4)

Sramana Mitra: So you are betting on more sophisticated intelligent agents? Alex Bratton: Absolutely. They are going to combine intelligence on the mobile device with big data in the cloud. Whether that data is all of my personal information that I uploaded there myself, or the big data of enterprises and being able to use

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Alex Bratton, CEO of Lextech (Part 3)

Sramana Mitra: Based on what you have told me, it seems that in being able to deliver these solutions, you are in some cases connecting into other systems. What kinds of other systems are you connecting into, and what do you learn from connecting into those systems? Alex Bratton: One of the fundamentals for what

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Alex Bratton, CEO of Lextech (Part 2)

Sramana Mitra: To achieve that kind of efficiency and intelligence in the app, did you have to build a configurator in the back end? Alex Bratton: We did not. We had to identify all different types of data – equipment types, facility types, etc. to try to nail down the master data source. Did we

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Alex Bratton, CEO of Lextech (Part 1)

Alex Bratton is the chief executive officer of Lextech, a company that creates custom mobile apps for organizations to optimize their workflows. Alex has a BS in computer engineering from the University of Illinois at Urbana-Champaign. He founded and lead several successful companies in the past, including EmailRx, The Net Squad, and WebRPG. In this

Read Full Article »