Thought Leaders in Big Data: Howard Lau, CEO of Attensity (Part 3)

Sramana Mitra: You mentioned that there’s also feedback going into engineering. Does that imply that you see bug reports on social media? Howard Lau: It’s not so much bug reports. It’s something like product enhancement request. Sramana Mitra: That’s for product management though, right? Howard Lau: Yes, product management.

Thought Leaders in Big Data: Howard Lau, CEO of Attensity (Part 2)

Sramana Mitra: You’re doing a sentiment analysis. If it’s a negative sentiment analysis, you’re trying to take action against that? Howard Lau: That’s a great insight. It is sentiment analysis. At the most basic level, you’re looking for things like positive, neutral, or negative sentiment. Our engine allows us to dive in to another level

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Thought Leaders in Big Data: Howard Lau, CEO of Attensity (Part 1)

This discussion is about how Attensity is using unstructured data analysis to prevent churn in customer bases of Telecom, Consumer Electronics, and other verticals. Sramana Mitra: Howard, let’s start with introducing our audience to Attensity. Tell us what the company does. Also give us some of your background. Howard Lau: Thank you for this opportunity.

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