Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 7)

Sramana Mitra: For the small retailer category, I like the kind of marketing strategy you are talking about a lot, because there is a problem of being able to generate meaningful content. Let’s say you make an e-mail newsletter – it is not easy for a small retailer to generate an interesting e-mail newsletter on

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Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 6)

Sramana Mitra: That is true in B2C, but in B2B that doesn’t really work that well. Jai Rawat: Absolutely. There are certain categories that are very content heavy, where a person wants to sit down and read about that. But in the B2C category, you basically get the user´s attention with images.

Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 5)

Sramana Mitra: Yes and no. 1M/1M, for example, is entirely marketed through content in our media work and social media. Jai Rawat: But you are not trying to sell something. SM: We are and we are not. JR: It is content.

Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 4)

Sramana Mitra: Is online retail the main category where you do business? Jai Rawat: Yes. Right now that is our focus area. We are beginning to look at some offline components as well. In offline there are two areas we are looking at right now. To begin with, we are looking at using offline to

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Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 3)

Sramana Mitra: How did you find them, or did they find you? Jai Rawat: One of their representatives usually does that. They reached out to us and they test tried us for 30 days, just to see what the impact was. They saw a huge uplift. As I said, you are acquiring fans, getting e-mail

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Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 2)

Sramana Mitra: That is a huge problem on Facebook: Likes vs. leads. Jai Rawat: Exactly. Likes don’t equal to fans. We say that people are visiting a site already, so they are obviously interested in the types of products you sell and they are somewhat familiar with your brand. They are much better candidates to

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Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 1)

Jai Rawat is the founder and chief executive officer of ShopSocially, a company that offers a cloud-based social app platform. Jai has over 15 years of experience in the industry and has worked in the B2B and B2C spaces. He holds a degree in computer science from the Indian Institute of Technology, Kanpur, and a

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