For many years, I had traveled around India and wondered how to take advantage of the tremendous craftsmanship that exists in the depths of India. Whether it is in Nagaland or Gujarat, Kashmir or Bengal, India’s heritage has been rich with artisans.
By Michael Kanazawa, Guest Author A lot of people like to say that customers don’t know what they want and then come to the conclusion, why ask? Companies that deeply understand their customers’ needs gain the ability to lead markets and stay a step ahead of competitors by generating new big ideas that produce big