Crowdsourcing is a growing trend in the tech startup industry, and one that has the potential to address pressing needs in various markets. In particular, crowdsourcing of workforces is seeing tremendous uptick. At 1M/1M we’ve encountered several startups that are applying the model on different problem domains related to hiring and staffing.
Sramana Mitra: I think I’ve heard of Rent-A-Coder. Ian Ippolito: OK. That’s the way it started, and it was just programmers back then. The first month it probably made only $50 or $60, but it grew. Over the next couple of years, it started going faster and faster. We got some good publicity. We were
Sramana Mitra: It’s not that simple. Video is a much more complex thing because producing a video is a lot more expensive and cumbersome than producing even a skeleton logo design. Ross Kimbarovsky: Precisely. There are a lot of factors involved. There’s the cost. There’s pricing. There is capability. There is our comfort level with
SM: Who do you consider as your direct competitors, who follow that exact model where people are actually submitting work before they get paid as opposed to be hired based on resumes and feedback? RK: In the graphic design space, our primary competitor is a company called 99Designs out of Australia. It has a similar
SM: The question I asked was a little different. I asked how many agencies are using CrowdSPRING for generating business? RK: Working on CrowdSPRING as creatives? SM: Yes.
SM: You mentioned naming projects. If you’re getting 100 different names, how does the payment work? There’s no more work to do after the naming is done. RK: The wrap-up for naming projects is simple. When you pick your favorite name, we pay the person who recommended it. So that you understand, we are sensitive
SM: So, you said half of your over 109,000 [freelancers] are from the United States. What other countries do you see a lot of representation from? RK: We have a very strong representation, obviously, from English-speaking countries. We have strong representation from Canada, from the United Kingdom, from Australia. We see a lot of designers
Sramana Mitra: Today, you’re about a $10 million a year company, right? Ross Kimbarovsky: Roughly in that range. We’re a private company, so we don’t disclose. SM: A range is fine. Now, you said 109,000 designers and freelancers from various nationalities. Talk a little bit about which nationalities are represented.