Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 1)

SAP plans to step-up business integration a notch further with an extension to SAP Jam that aims to deliver personalized information to enhance organizational productivity. Join us in this interview with SAP’s Senior VP and GM, Sameer Patel, as he gives us a blow-by-blow account on this new addition to its arsenal and other latest

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Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 6)

Sramana Mitra: What is Salesforce’s reaction to what you are doing, or Jive’s reaction to what you are doing? Penny Herscher: I believe it’s positive. SM: Do you have relationships with them? PH: Yes. We talk to them.

Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 5)

Sramana Mitra: What does it take, in terms of infrastructure, on the back end to process that much information? Penny Herscher: For us or for the customer? SM: For you. PH: We have a data center. We do it all in our data center.

Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 4)

Sramana Mitra: So, that’s your primary user interface, Jive or Chatter or whatever? Penny Herscher: Jive, Salesforce. It’s typically Salesforce.com CRM, Chatter, Jive, SharePoint, or the iPad. SM: OK. PH: Or a push in email. Then clients think they’re getting it in Outlook. Salespeople don’t need another tool. What they need is a workflow where

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Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 3)

Sramana Mitra: I’m sure social media are creating whole new opportunities for your business. Why don’t we explore that, especially if you have specific customer examples? Penny Herscher: There are two aspects that are social that are really impacting the workflow of the sales and marketing person. The first is, obviously, social media content. Twitter

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Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 2)

Sramana Mitra: I guess I should rephrase the question. Are you going into CRM and researching every opportunity that’s on your salespeoples’ radar and making that information available? What’s the usage model? Penny Herscher: The customer intelligence is configured for the salesperson, centrally, but it’s not configured automatically from the CRM system. SM: OK.

Thought Leaders in Mobile and Social: Pete Lagana, Founder of Excellis Interactive (Part 1)

Excellis Interactive, based in Chesterbrook, Penn., is a company that serves businesses, primarily, in the life sciences industry, by converting enterprise software, websites and mobile solutions into applications by creating relationships between the way that users work and the way that they experience the applications they use to facilitate or support their day-to-day work functions. Excellis’

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Outsourcing: LN Balaji, President of ITC Infotech (Part 2)

SM: What segment do you have that relationship in? LNB: All of our development for the one software product company I mentioned is in the CRM space around Siebel. SM: But CRM is horizontal. There is no vertical on top of the horizontal. LNB: We don’t do it for all verticals. We do it for

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