Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 2)

Sramana Mitra: Let me comment a little bit on what I’ve heard so far, and then we’ll double-click on a few things. Firstly, this notion of your competitors in the industry not focusing on the sales people and how the customers are facing people—this is the whole notion of social CRM that has come about.

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Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 1)

We covered John Roberts’ Entrepreneur Journeys story in December of 2008. In this story, we explore the cloud CRM industry’s evolution with Larry Augustin, who replaced John as CEO on May 6, 2009. Sramana Mitra: As you know, we have covered SugarCRM quite a bit before. So our audience does start off with some knowledge

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Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 7)

Sramana Mitra: If you were to start a company today, what would you do in this area? Sameer Patel: There are several network-first business models waiting to disrupt some highly transactive areas inside organizations that should never have been transaction-first.

Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 6)

Sramana Mitra: What I was trying to get to was the whole enterprise social network. The impact of social sharing behavior inside the enterprise is a relatively new phenomenon. It’s probably five years old, right? Sameer Patel: It’s actually 2006, so seven years. Sramana Mitra: Maybe seven years for the early adopters but five years

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Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 5)

Sramana Mitra: You said you were going to do a couple more customer examples. Are you going to do one from the CRM side? Let’s hear about the deal cycle optimization. Sameer Patel: CRM will be an interesting scenario. There’s a customer,Kaiser Compressor, who are a large manufacturing organization in Europe. Kaiser was going through

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Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 4)

Sramana Mitra: If I were looking at the multi-vision and the psychology of what’s happening, if there’s an incentive to create content and knowledge, and then you get credit in your appraisals and promotions. Those are the more direct psychological incentives, I think. Sameer Patel: I agree. Again, we haven’t spent enough time looking at

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Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 3)

Sramana Mitra: The one thing that I haven’t heard you talk about in this whole picture is the incentives for the employees to create this kind of knowledge. That must be part of the system, right? Sameer Patel: That’s a really good point. In the last few weeks, we met some pretty big investments in

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Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 2)

Sramana Mitra: In the example that you gave us about training, you talked about crowd sourcing through videos of enterprise tips and knowledge. That’s essentially the use skills that you described. It sounds like the real power of the system that you are trying to develop is both providing the employees and the enterprise the

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