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- The Accelerator Conundrum
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crm
How to Manage A Successful Pivot: Bullhorn CEO Art Papas (Part 4)
Sramana Mitra: Before we go on to 2008, give me a bit more detail about the strategy of building the business. You started with this recruiter CRM system as you described it. How much business did you do in the recruiter vertical? It sounds like that’s you’re primary vertical in the beginning, right? Art Papas: It
How to Manage A Successful Pivot: Bullhorn CEO Art Papas (Part 3)
Sramana Mitra: Was it a large recruiting firm? Art Papas: It was mid-sized. There was about 45 people. It wasn’t a huge business. For them, all of a sudden, they’re able to service national accounts. It was a big deal during the recession. He was really looking for ways to get his business going. He was now
How to Manage A Successful Pivot: Bullhorn CEO Art Papas (Part 2)
Sramana Mitra: So you’ve been around doing this company for a while. Art Papas: Yes, we started in 1999. I stayed at Thomson for a year after college. Then, I went and joined another startup that I didn’t enjoy at all. Sramana Mitra: You really wanted to be on your own. Art Papas: I really did.
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 7)
Sramana Mitra: However, right now it’s very inadequate. We only actually do content marketing. Our strategy, in terms of marketing, does not consist of advertising. However, the infrastructure around that content marketing in terms of analytics and being able to tie those pieces together is absolutely and terribly difficult. Larry Augustin: That’s an interesting comment
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 6)
Larry Augustin: What we find is that the open platform makes that very easy for anyone coming in. And that community buids very early integrations. Twitter is a great example. We had a Twitter integration available for our product long before most of us here even knew what Twitter was. It’s now part of the
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 5)
Sramana Mitra: There’s a ridiculous amount of spam that comes through as well and that’s why that tool needs to be able to distinguish between spam and real customer opportunities where a client wants to talk to you. Larry Augustin: Yes, I agree, all of those are opportunities for innovation in the industry. I think,
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 4)
Sramana Mitra: Switching gears a little bit, I’m going to give you a scenario which I am experiencing based on our own process of sales and marketing, which uses LinkedIn centrally. We use LinkedIn community’s ability to market and sell subtly. I’m a LinkedIn influencer. Content marketing happens to be one of our primary strategies
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 3)
Larry Augustin: Today, we have a virtual office for that. That virtual office is social media that sits around the person. Today, you may not be selling by physically sitting in that person’s office, but you may be sitting in their virtual office – what they are saying on Facebook or their resume on LinkedIn.
