Founder CEO Josh Millet had bootstrapped Criteria to almost $5 million in revenue before raising funding. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have? Josh Millet: I was born in Toronto, Canada. I have dual citizenship of
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Founder CEO Josh Millet had bootstrapped Criteria to almost $5 million in revenue before raising funding. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have? Josh
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. CEO Josh Millet had bootstrapped Criteria to almost $5 million in revenue before raising funding. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have? Josh Millet: I
Sramana Mitra: Here’s a synthesizing question. What can your technology do that an AI-based approach cannot do? Josh Millet: In an objective and transparent way, our technology measures key competencies, abilities, and behavior traits that we know are predictive of job success and business outcomes.
Sramana Mitra: What is the customer acquisition strategy? Josh Millet: When we were bootstrapping, we built our business on the back of Google. A lot of customers came in through the web. We did spend quite a bit of money on Google with paid ads. Over time, we built a great content strategy.
Sramana Mitra: You went after the startups because they were hiring a lot. Intuitively, it would strike me that the large enterprise market would be more conducive to hiring evaluation solutions. Josh Millet: Yes, we probably should have had you as an advisor back then. We would’ve figured that out quickly. When we looked at
Sramana Mitra: Let’s double-click down on the starting of Criteria. What did you start with? How was the journey? Who was involved? What was the bootstrapping process? Josh Millet: When I was working at that other company, I started participating in interviews with applicants. We weren’t good at hiring sometimes. A lot of companies struggle
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Josh has bootstrapped Criteria to almost $5M in revenue before raising funding. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?