This past week I talked with Greg Gianforte, founder and CEO of RightNow and author of Bootstrapping Your Business. Today, to go along with my new Forbes column, I have more bootstrapping tips from serial entrepreneur and storyteller extraordinaire Cree Lawson. Cree says:
I have done numerous interviews with entrepreneurs on this forum. Here’s a list of 10 Web entrepreneur interviews that I think have the most interesting strategy discussions on how each of them are building their companies:
Travel Ad Network (TAN), the largest vertical ad network in travel, just closed a $15 million Series A round of financing led by Rho Ventures, Village Ventures and individual investors. And what a Series A it is! $50-$75 Million valuation, estimated in my deal radar post and commensurate with the trends in the industry set
My new Forbes column Bootstrap Yourself highlights Silicon Valley’s hottest new trend, Bootstrapping. Great bootstrapping case studies I have covered are Sridhar Vembu, Frank Levinson and Jerry Rawls, Cree Lawson, and Beatrice Tarka. Sridhar, Frank and Jerry did it almost without any outside money, while Cree and Beatrice have done it with very small rounds
Adify is a vertical advertising platform co-founded by Russ Fradin with former Flycast co-founders, Larry Braitman and Richard Thompson. I interviewed Adify’s CEO, Russ Fradin in 2007.
Travel Ad Network (TAN) is the leading vertical ad network focused exclusively on travel. It reaches users across 50 websites including Lonely Planet, Kayak, RandMcNally, Skybus Airlines, Groople, TravelHero, BootsNAll, AreaGuides, HotelsByCity, EuropeForVisitors, AirGorilla, and many others. Top advertisers with TAN include American Express, Vacations to Go, Best Western, Netherlands Tourism, Tourism Australia, etc.
SM: What are your thoughts about exit? CL: I don’t think Elvis will leave the building for a long time yet. We’ve certainly had offers that would have made me a very wealthy man, or at least a guy with a very loud car stereo.
SM: What is your growth strategy? CL: Growing a network is pretty straightforward. You build out the sales team and you add more publishers. We plan to continue on these core aspects while establishing more specialization, new products and barriers to entry. We have plenty of room for growth both in publisher audience base (there