Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 6)

Sramana Mitra: Now, just explain the core business model. Ryan Rosett: We have three channels: our renewal department, wholesale channel, and the direct sales channel. We have risk-based pricing with a lot of automation. We have prequalification models. A quick no is fine too. We’re very much about the customer experience. Obviously a customer doesn’t

Read Full Article »

Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 5)

Sramana Mitra: What was your go-to-market strategy? And what is your go-to-market strategy today? It sounded like you got access to customers through First Data. Or did I get that wrong?

Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 4)

Sramana Mitra: Could you double click down on the technical integrations that were required to make all this happen? You’ve talked about First Data on one hand, you obviously need to have an integration with the customers’ credit card system and bank account. So what is the integration landscape of this solution?

Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 3)

Sramana Mitra: At that point in the year of 2010, what was going on in the market? Why did you choose to do this business? There are several other companies that are doing this business. What was the landscape then? Why Credibly in 2010?

Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 2)

Sramana Mitra: So what happens after this beer thing closes? Ryan Rosett: Then I went into real estate development. I was probably 25 or 26 at this time.

Building a $100M+ FinTech Venture from Michigan: Ryan Rosett, Founder and Co-CEO of Credibly (Part 1)

Ryan has bootstrapped a FinTech small business lending business from Michigan, raised Private Equity funding to scale, and then bought the PE stake back through a Management Buy-out. Excellent case study! Sramana Mitra: All right, Ryan, let’s start at the very beginning of your journey. Where are you from? Where were you born, raised? What kind of

Read Full Article »