By guest author Soren Petersen When you use creative professionals, you can achieve huge monetary as well as emotionally gratifying results. When these teams are successfully managed, profits from creative teams grow exponentially. One example is Apple’s value growing 1000% over the past 10 years. However, it takes a proactive effort. If you give up
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Does anyone else feel as though things are way more complicated than they have to be? After we read John Maeda’s book ‘Laws of Simplicity’, he quickly became one our heroes as an advocate for simple design.
In The Renaissance Mind, I started a discussion on creativity that stems from the multi-dimensional mind. One of the readers, Gregory, brought up an additional “zone” from which creativity emerges. It is the zone beyond thought, beyond intellect, beyond the mind. Most of the time, our mind is engaged in incessant chatter. The patterns of
Here is an article from the New York Times that gives me a perfect segue into a topic that I have been pondering a great deal over the last few months. It discusses the nature of innovation and its relationship to knowledge, and it concludes with: In her 2006 book, “Innovation Killer: How What We
Introduction Viacom, Inc. is a leading entertainment conglomerate operating through two segments: Media Networks, which includes MTV Networks and BET (Black Entertainment) Networks, and Filmed Entertainment, which includes Paramount Pictures Corporation and Famous Music. The Company owns some of the most popular entertainment brands in the world including, BET, Famous Music, MTV, VH1, Nickelodeon, Nick
SM: I want to ask about some of these aspects. I think operationally you managed to turn the company around, but where was the marketing vision, the juice, coming from? Who was the visionary? EB: We still had Jeff, who had envisioned the Treo. It was his brainchild, just like the initial PalmPilot. He was
As the iPhone mania rages, it is a good time for us to pay tribute to the most spectacular innovation in retail store design, The Apple Store. From Business Week: “On a square-foot basis, each of Apple’s 142 stores brings in almost three times the sales generated by each Best Buy store.” And some Apple
By Dominique Trempont, Guest Author A strong brand generates strong differentiation, attentive and loyal customers, and proud employees. It incents creative people with the best ideas, products and services outside the company, to come team up with the strong brand and help them continue to leapfrog competitors. Strong brands tend to know what they are