categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
corporate innovation
Thought Leaders in Corporate Innovation: John Deschner, Chief Innovation Officer of TBWA/Chiat/Day (Part 2)
Sramana Mitra: I’m going to double-click down on both of those sectors individually. The first question that comes to my mind is the fragmentation of media attention question. While there is fragmentation, there are also a couple of channels that are hogging attention from a platform point of view. Facebook continues to be a very
Thought Leaders in Corporate Innovation: John Deschner, Chief Innovation Officer of TBWA/Chiat/Day (Part 1)
This interview focuses on the Corporate Innovation strategy of a major advertising agency as it navigates the challenges of a rapidly changing consumer engagement landscape. Sramana Mitra: As an introduction, tell us a bit about your focus, philosophy, or overall thinking at TBWA/Chiat/Day these days vis-a-vis innovation. John Deschner: I have an interesting role that
Thought Leaders in Corporate Innovation: Max Wessel, General Manager of SAP.io (Part 5)
Sramana Mitra: In terms of areas of interest for these kinds of seed investments, what degree of relevance do you need with SAP’s current technology? Does it need to be built on HANA? Does it need to be built on something else within the SAP stack? What are the constraints? Max Wessel: There are no
Thought Leaders in Corporate Innovation: Max Wessel, General Manager of SAP.io (Part 4)
Sramana Mitra: Our model is actually complete customer immersion. It’s a one-year program. Each person who gets to be part of the program has one year including side-by-side methodology training, customer immersion, customer validation, and TAM analysis. It’s not in vacuum at all. I’m sure your program is effective. I’m just comparing notes. That’s the
Thought Leaders in Corporate Innovation: Max Wessel, General Manager of SAP.io (Part 3)
Sramana Mitra: When the team comes forward, is it required to present a business case analysis or a hackathon style development first? Max Wessel: They tend to do a very light back-of-the-envelope business case – nothing substantive. We teach people to think by analogy. If you’re building a tool to get into the recruitment services
Thought Leaders in Corporate Innovation: Max Wessel, General Manager of SAP.io (Part 2)
Max Wessel: From an intrapreneurship perspective, we have a program that we’ve been running for close to four years now. We have all sorts of ideation programs around the company for decades but four and a half years ago, we launched a program that’s aptly called Intrapreneurship. At one point, we kicked off the campaign.
Thought Leaders in Corporate Innovation: Max Wessel, General Manager of SAP.io (Part 1)
This interview explores the nuances of SAP’s Corporate Incubation strategy in great depth. Sramana Mitra: Tell us about what SAP’s thinking is in the domain of corporate innovation. What are your goals, activities, strategies and structure? Let’s dig into the programs. Max Wessel: Let me start off with the high level description of what SAP
