Sramana Mitra: One of the questions that comes out of that is what role do you have in showing or not showing products. Does that mean that you’re operating a marketplace of what brands influencers show? Cooper Harris: Yes, in a sense. It’s able to predict what product to show to whom. We are able
Sramana Mitra: What happens next? Cooper Harris: Hiring. We went out and we hired really fantastic folks. At first, you, as a founder, are forced to draw upon your own circles of awesome people you know. We were able to get one of the heads of design from Yahoo!. That was very cool. It allowed
Sramana Mitra: Let’s go back to 2016 when you were raising money. How much did you raise, from whom, and what were the metrics with which you raised? Cooper Harris: Halfway through the year, we presented on the stage at a very large event. We got a ton of inbound interest from about 400 of
Sramana Mitra: How long from there did you launch your MVP? Cooper Harris: After we got the money, we built out the product. I guess it was an MVP. We didn’t put a ton of bells and whistles, but it was a fairly robust product. We took it to market. It worked well. It had
Sramana Mitra: How much money were you able to raise and what happened after? Cooper Harris: Using that as a springboard, we parlayed that into a seed that was in the low millions. After raising a few millions, we were able to staff up. We were able to have a lot more resources. I should
Sramana Mitra: What is the concept that you started this around? Cooper Harris: The reason I had it came from a very mundane moment. I was on my phone. I saw an ad for a really cute pair of shoes. I wanted to buy the shoes. I clicked the ad and went to the page
This is a terrific entrepreneurial story of a woman entrepreneur with no technology background who is killing it with a technology startup. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? What’s your background? Cooper Harris: I’m from the southeast of the East Coast. I was born in Atlanta