Vertical Strategy Comcast formed Comcast Interactive Media (CIM) in 2005 to develop and grow the Company’s Internet businesses, including the Comcast.net portal. Comcast owns and operates various entertainment, shopping, movie, video, sports, travel and gaming sites. Some of Comcast’s most popular online properties are Comcast.net, Fancast.com, Ziddio, and Gameinvasion.net. We will take a look at
Introduction Comcast Corporation is the largest cable operator in the United States and one of the leading communications and entertainment companies in the world focusing on broadband communications and content. Comcast’s operations can be broadly categorized into three segments: * Cable which includes cable systems, video, regional sports and news networks, Internet and phone services,
Conclusion Viacom is a formidable force in the youth entertainment segment, especially in music and gaming, particularly focused on teens and young adults. Its kids focused offerings are also significant, although perhaps not quite at the level of Disney. Viacom has entered in an agreement with Yahoo! for a multi-year sponsored search and contextual ads
Acquisition Targets In the past one year, Viacom has acquired Quizilla, Harmonix Music Systems, Atom Entertainment, Xfire, and Y2M: Youth Media & Marketing Networks. These acquisitions are strategic and fit well into the Company’s overall theme of youth focused entertainment. Viacom, through its Nick brand, is popular among the kids. Presumably, the Company would acquire
Web 3.0 Framework discussion Below is a quick overview of the Web 3.0 framework for the Viacom sites. We have not gone into the details of all the properties, but you can review the Web 3.0 section of this site for detailed discussions on some of the vertical categories, especially Online Music, a Viacom mainstay.
Web 3.0 Framework discussion Below is a quick overview of the Web 3.0 framework for the McClatchy sites. We have not gone into the details of all the properties, but you can review the Web 3.0 section of this site for detailed discussions on each vertical category. This segment also includes an overview of the
Web 3.0 Framework discussion Below is a quick overview of the Web 3.0 framework for the Gannett sites. We have not gone into the details of all the properties, but you can review the Web 3.0 section of this site for detailed discussions on each vertical category. This segment also includes an overview of the
by Cal McElroy, Guest Author When I started this discussion on PlaceSmart Search and PlaceID back in May, there was a list of topics and issues I wanted to cover, but no clear vision on how to finish the series. As a start, here is a quick recap of the discussion: Paid local search, while