Personal Finance is one of the top segments that draws online advertising dollars, and in this series, we will evaluate the category against the Web 3.0 framework. MsMoney estimates that in the first quarter of 2006 financial websites experienced a 500% jump in traffic. Personal finance websites are gaining momentum with the penetration of broadband,
I have written a few framework articles recently, defining Web 3.0 and Enterprise 3.0. I also wrote a piece towards the end of 2005, called What is this Sea Change? In this article, I am going to start coverage on a very interesting company called Rearden Commerce, which touches upon many of the concepts we’ve
I have already written a few pieces addressing the disjointed nature of the Web whereby you go one place for content, another for community, and a third for commerce; the most notable of these pieces is the popular 4C: Yahoo’s Turnaround Formula. Let’s quickly recap the terminology: 3C = Content, Commerce, Community | 4th C
Here’s our report on Parents from the Segments and Lifestyles Series. 2007 could well be the year of the networked parents. Only other parents have the patience to listen to the endless details of kids’ stories that every parent has and wants to share, making this is a terrific social networking category! And given how