Wize Needs Integrated User Experience

We have reviewed the business story of Wize.com, now let’s take a look at their product from my Web 3.0 framework perspective. Context The Context in which you would come to Wize, is Product Research. The key to Wize is the Wize Rank, which is algorithmically derived from Expert Reviews and User Reviews culled from

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Web 3.0 & Travelocity

We have been discussing the online travel industry and have covered Yahoo! Travel and TripAdvisor from a Web 3.0 perspective earlier. Here we will take a look at Travelocity’s offering. Travelocity, launched in 1996 is an online travel agency. It is owned by Sabre Holdings. According to Nielsen//NetRatings, Travelocity is ranked number two among the

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Web 3.0 & TripAdvisor

We have been discussing about the online travel industry and have covered Yahoo! Travel from a Web 3.0 perspective earlier. Here we take a look at TripAdvisor’s offering. TripAdvisor was founded in February 2000 and is among the world’s largest online travel communities with over 20 million unique monthly visitors and approximately 5 million registered

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Web 3.0 & Yahoo! Travel

I have just published an overview of the Online Travel segment. You may want to read that, before reading this review. In this section we will analyze the Yahoo! Travel site based on the Web 3.0 framework. The site provides information on travel destinations, best bargains on hotel and travel fares. It has an attractive

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Travel & Web 3.0: Overview

Online Travel is one of the top segments that draws over 2% of the Internet traffic and approximately 24% of online advertising dollars, and in this series, we will evaluate the category against the Web 3.0 framework. According to a report published by Hitwise, Online Travel sites accounted for an average of 2.02% of all

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Wize up on what to buy (Part 1)

Following my conversation with TheFind, a lifestyle shopping service, here, we explore Wize, a product research engine. In this discussion, I am speaking with Tom Patterson, CEO. SM: Please describe your business value proposition and your product. TP: Wize is focused on helping people decide what to buy. We do this in several ways. First,

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Giving Up on AdSense

I am a painful critic for Google’s AdSense program, as it pertains to Content (not Search). My beef is that it doesn’t take into account any understanding of the target audience of a publisher, nor does it take into account Context or Intent.

Stupid AdSense Ads

For a long time now, I have been watching how badly AdSense judges what Ads my audience might be interested in viewing. Today, this has reached a level of hilarity that I couldn’t resist commenting on! Google has pushed Exotic Hardwood Flooring to my business audience of entrepreneurs, technologists, investors and analysts. Talk about a

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