Conclusion Viacom is a formidable force in the youth entertainment segment, especially in music and gaming, particularly focused on teens and young adults. Its kids focused offerings are also significant, although perhaps not quite at the level of Disney. Viacom has entered in an agreement with Yahoo! for a multi-year sponsored search and contextual ads
SM: Let me ask you a couple of detailed questions on that framework. You have servers inside of various ISPs. The intelligence in that server is your technology and that is how you route traffic. Is that fair to say? TL: At a very high level that is correct. There is a lot of detail
Acquisition Targets In the past one year, Viacom has acquired Quizilla, Harmonix Music Systems, Atom Entertainment, Xfire, and Y2M: Youth Media & Marketing Networks. These acquisitions are strategic and fit well into the Company’s overall theme of youth focused entertainment. Viacom, through its Nick brand, is popular among the kids. Presumably, the Company would acquire
Web 3.0 Framework discussion Below is a quick overview of the Web 3.0 framework for the Viacom sites. We have not gone into the details of all the properties, but you can review the Web 3.0 section of this site for detailed discussions on some of the vertical categories, especially Online Music, a Viacom mainstay.
Vertical Strategy Viacom’s Internet properties are targeted to the youth and the young at heart. Entertainment for the youth market is the underlying tone in all its digital properties. The Company’s sites cater to Pre-teens, Teens and College Kids through its portfolio of Nickelodeon, MTV, Comedy Central and VH1 sites. It has created a niche
Introduction Viacom, Inc. is a leading entertainment conglomerate operating through two segments: Media Networks, which includes MTV Networks and BET (Black Entertainment) Networks, and Filmed Entertainment, which includes Paramount Pictures Corporation and Famous Music. The Company owns some of the most popular entertainment brands in the world including, BET, Famous Music, MTV, VH1, Nickelodeon, Nick
Web 3.0 Framework discussion Context Some NYT sites have very good contextual nuances. If you want to know how much calories you are taking in when you are having your favorite chocolate ice-cream or how much calories you have burned by jogging for 15 minutes in the morning or if you are looking for some
SM: How big is the market? How do you calculate TAM? What is your business model? VH: We believe the overall TAM is very large – Wikipedia is a good proxy. They are #6 on the Web in traffic. Our business model is ad supported and very robust as we have very targeted and high